Honbo Harbour City, Kowloon Commercial Interior, Japanese Building Development, HK Architecture Project Photos
Design: JJ Acuna / Bespoke Studio
Honbo is well-loved for its no-frills approach to classic burger goodness. Sans the excessive trimmings and fillers, the specialty of the house highlights simplicity, natural cooking, and quality ingredients that capture traditional burger taste.
With its newest outlet in Hong Kong’s Harbour City, Honbo brings back the nostalgic details of the 1920’s roadside fast-food joints in the United States. Unlike the typical hamburger joints that features bold, bright colours, Honbo is characterised by clean lines and white space with distinct stainless-steel details. The natural light and flexible space are the per- fect backdrop for the burger’s classic goodness, Honbo Harbour City is a significant follow-up of its successful second outlet located at The Mills, Hong Kong’s historical textile landmark. “The minimalist details and modern approach perfectly caters to the millennial Instagram-obsessed generation. We want to convey an airy but fun mood, with materials such as steel, glass, and white tiles, with a pop of colours such as Honbo’s signature blue and white.”
The look is clean, contemporary, and family friendly, perfectly elevating the brand to the next level with its aesthetics and material application. Honbo’s fun approach uniquely combines timber elements with ceramic tiles, and metal mesh topped with dominant white walls.
Offering a unique dining experience with its steel and metal nook, or the shared table for big groups at the outdoor area, Honbo is truly a friendly, and approachable environment for guests of all ages to enjoy a delicious meal.
“It creates a unique experience that makes people feel that they have arrived at a special moment, with the burger in hand, of course”. The Honbo Harbour City store will be the sig- nature look of all soon-to-open Honbo restaurants worldwide.
Tell us more about the project’s architecture? The project’s white and stainless steel finishes gives homage to the idea of creating a clean and safe place for fast food that is slick and sharp, yet with pop and style, elevating the brand to the next level with its aesthetics and material ap- plication. We studied the past architectures of pre-franchise fast food establishments like White Castle and White Tower.
Tell us more about “Harbour City”, the Project Site in Hong Kong? Harbour City has had a very long history as one of the main ports and gateways to Hong Kong’s Kowloon district over Victoria Harbour. This project’s architecture is a slight reference to Hong Kong’s ferry terminals and port stations of the past.
Tell us more about Honbo’s spatial brand DNA and how you adapted it or to it? Honbo’s new spaces are meant to be clean, contemporary, scalable, and no fuss. It also needs to be fun, family friendly, chill, and have a good vibe and good energy.
Materials include oak timbers, perforated metals in white, brushed stainless steel, blue tiles, grey terrazzos, cement, and Honbo blue and white paints. It’s no frills, easy, clean and a good foundation to have a great burger experience.
Architects: JJ Acuna / Bespoke Studio – https://www.jjabespoke.com/
Honbo Harbour City, Kowloon HK images / information received 030822
Location: Kowloon, China, eastern Asia
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Comments / photos for the Honbo Harbour City, Kowloon HK property design by JJ Acuna / Bespoke Studio page welcome
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